{"product_id":"a-new-brand-world-eight-principles-for-achieving-brand-leadership-in-the-twenty-first-century","title":"A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century","description":"What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.\u003cbr\u003eASIN: 0142001902\u003cbr\u003eVSKU: BVV.0142001902.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Bedbury, Scott|Fenichell, Stephen\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":42957496909885,"sku":"BVV.0142001902.G","price":5.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0142001902-0.jpg?v=1769633952","url":"https:\/\/www.bluevasebooks.com\/products\/a-new-brand-world-eight-principles-for-achieving-brand-leadership-in-the-twenty-first-century","provider":"Blue Vase Books","version":"1.0","type":"link"}