{"product_id":"advertising-secrets-of-the-written-word-the-ultimate-resource-on-how-to-write-powerful-advertising-copy-from-one-of-americas-top-copywriters-and-mail-order-entrepreneurs","title":"Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs","description":"Explains how to write advertising copy for a mail order advertisement. The opening section covers the principles of copywriting including the graphic elements of an ad, the first sentence, and creating the perfect buying environment. Section two explains copy elements such as typeface, paragraph headings, and anticipating buyer objections, and psychological triggers such as honesty, credibility, value, and the desire to belong. The author demonstrates his methods in the concluding section with ad examples. Annotation c. by Book News, Inc., Portland, Or.\u003cbr\u003eASIN: 1891686003\u003cbr\u003eVSKU: BVV.1891686003.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Sugarman, Joseph\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43331347578941,"sku":"BVV.1891686003.G","price":14.68,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/1891686003-0.jpg?v=1783546084","url":"https:\/\/www.bluevasebooks.com\/products\/advertising-secrets-of-the-written-word-the-ultimate-resource-on-how-to-write-powerful-advertising-copy-from-one-of-americas-top-copywriters-and-mail-order-entrepreneurs","provider":"Blue Vase Books","version":"1.0","type":"link"}