{"product_id":"air-wars-television-advertising-and-social-media-in-election-campaigns-1952-2016","title":"Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016","description":"Tracing the evolution of political advertising from 1952 through 2016, Darrell M. West returns with his much anticipated Seventh Edition of Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016. Integrating the latest data and key events from the 2016 campaigns―including the most provocative presidential campaign in recent decades and the surprising victory of Donald Trump―West provides in-depth examination and insight into how candidates plan and execute advertising and social media campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them.\n\nThis new edition includes coverage of social media campaigning, nano-targeting strategies in a fragmented electorate, and thorough analysis of the 2016 presidential campaign, from the candidates’ use of Twitter to concerns over falsehoods and deception, the impact of ads and debates on candidate perceptions, and the risks to democratic elections from new campaign developments.\u003cbr\u003eASIN: 1506329837\u003cbr\u003eVSKU: BVV.1506329837.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:West, Darrell M.\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43719629602877,"sku":"BVV.1506329837.G","price":24.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/1506329837-0.jpg?v=1790375889","url":"https:\/\/www.bluevasebooks.com\/products\/air-wars-television-advertising-and-social-media-in-election-campaigns-1952-2016","provider":"Blue Vase Books","version":"1.0","type":"link"}