{"product_id":"ama-handbook-for-managing-business-to-business-marketing-communications","title":"AMA Handbook For Managing Business To Business Marketing Communications","description":"The American Marketing Association's advice to marketing professionals on establishing a marketing communications program and convincing others in the company to buy into it. Bypasses details of production, theory, and scholarly research to focus on the day-to-day practical aspects. Annotation c. by Book News, Inc., Portland, Or.\u003cbr\u003eASIN: 0844235954\u003cbr\u003eVSKU: BVV.0844235954.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:J. Nicholas De Bonis|Roger S. Peterson\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43280541515837,"sku":"BVV.0844235954.G","price":18.75,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.bluevasebooks.com\/products\/ama-handbook-for-managing-business-to-business-marketing-communications","provider":"Blue Vase Books","version":"1.0","type":"link"}