{"product_id":"assemblage-the-art-and-science-of-brand-transformation","title":"Assemblage: The Art and Science of Brand Transformation","description":"“Probst’s combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete … A fascinating—and surprisingly fun—wide-angle look at advertising.” —Kirkus Reviews (starred review)\n\nBrands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in.\n\nAssemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.\n\nAssemblage will show you:\nWhy perception is the truth and how to shape people’s perceptions Why we relate to antiheroes, villains, and saviors How brands can reassure consumers about their past, present, and future How to leverage data and insights to deliver a personalized, human-centric consumer experience How brands can make a positive impact on people, society, and the economy\n\nAssemblage is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small.\n\nWinner of 10 Book Awards!\n2024 LEONARD L. BERRY MARKETING BOOK AWARD SEMI-FINALIST\n2023 AXIOM BUSINESS BOOK AWARDS BRONZE MEDAL WINNER\n2023 ROYAL DRAGONFLY BOOK AWARD 2ND PLACE WINNER\u003cbr\u003eASIN: 1646871251\u003cbr\u003eVSKU: BVV.1646871251.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Probst, Emmanuel\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":42983182073917,"sku":"BVV.1646871251.G","price":10.02,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/1646871251-0.jpg?v=1770413010","url":"https:\/\/www.bluevasebooks.com\/products\/assemblage-the-art-and-science-of-brand-transformation","provider":"Blue Vase Books","version":"1.0","type":"link"}