{"product_id":"be-bad","title":"Be Bad","description":"Why is being “bad” not good? It’s a paradox. The emotions we hate, hide, and judge are often the ones that help us know ourselves better. This book is for those who want to understand how “bad” can be good for them, how each emotion they learned to hide is actually trying to build them into a better, stronger person.\nThis book is about self-mastery, personal leadership, and knowing your “bad” so you can build yourself, not hide from yourself. “Bad” is not the opposite of good; it is a part of it. Without bad, there is no good. Explore this book to know and nurture your “bad” in the best possible way. It is not about emotional intelligence; it is about self mastery. Beneath every “bad” emotion is a brilliant signal, you just haven’t been taught how to use it yet.\nThis book is not about suppressing jealousy, ego, control, manipulation, revenge, or ruthlessness. It’s about refining them. Drawing on neuroscience, behavioural science, and 25+ years of coaching leaders across 30 countries, Neetu Choudhary shows you how to turn your most uncomfortable patterns into disciplined power.\nInside, you will:\nTake one “bad” pattern at a time, jealousy, control, arrogance, egoism, manipulation, revenge, and more, and learn how to convert it into a better, more intelligent version of itself.\nDiscover what your brain and behaviour are really doing in the moments you’re least proud of, and how to intervene without losing your edge.\nGet simple, science-based strategies and end-of-chapter exercises you can practise in three-day sprints to create real, lasting change.\nThis is not a book that asks you to be endlessly “nice” or perfectly calm. It asks you to be honest, precise, and deliberate with your inner fire, so you can lead, decide, and live with more courage, clarity, and impact. If you’ve ever thought, “I know this part of me can be dangerous, but I also feel it has power,” this book is your manual for turning your shadows into assets, without losing your humanity.\u003cbr\u003eASIN: B0GR8L1H3F\u003cbr\u003eVSKU: BVV.B0GR8L1H3F.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Choudhary, Neetu\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Book has little sign of wear or use  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43646387945533,"sku":"BVV.B0GR8L1H3F.VG","price":12.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/B0GR8L1H3F-0.jpg?v=1789765885","url":"https:\/\/www.bluevasebooks.com\/products\/be-bad","provider":"Blue Vase Books","version":"1.0","type":"link"}