{"product_id":"brand-journalism","title":"Brand Journalism","description":"Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.\nThis textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher.\nAreas covered include:\n• Establishing the audience your brand wants to engage with\n• Identifying your organisation’s business goals\n• Developing a brand journalism strategy to help deliver those business goals\n• Measuring the results of your brand journalism strategy\nThe book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.\u003cbr\u003eASIN: 0415638100\u003cbr\u003eVSKU: BVV.0415638100.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Bull, Andy\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43333692883005,"sku":"BVV.0415638100.G","price":23.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0415638100-0.jpg?v=1783640460","url":"https:\/\/www.bluevasebooks.com\/products\/brand-journalism","provider":"Blue Vase Books","version":"1.0","type":"link"}