{"product_id":"brand-stretch-why-1-in-2-extensions-fail-and-how-to-beat-the-odds","title":"Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds","description":"Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single-minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them.\nStretching the Brand will help companies increase their chances of winning by looking at the lessons learnt from both successes and failure in brand stretching. It provides the tools and techniques to stretch a brand successfully.\u003cbr\u003eASIN: 0470862114\u003cbr\u003eVSKU: BVV.0470862114.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Taylor, David\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":42909393846333,"sku":"BVV.0470862114.G","price":15.13,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0470862114-0.jpg?v=1768080092","url":"https:\/\/www.bluevasebooks.com\/products\/brand-stretch-why-1-in-2-extensions-fail-and-how-to-beat-the-odds","provider":"Blue Vase Books","version":"1.0","type":"link"}