{"product_id":"brandraising-how-nonprofits-raise-visibility-and-money-through-smart-communications","title":"Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications","description":"In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.\u003cbr\u003eASIN: 0470527536\u003cbr\u003eVSKU: BVV.0470527536.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Durham, Sarah\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43334716751933,"sku":"BVV.0470527536.G","price":5.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0470527536-0.jpg?v=1783700375","url":"https:\/\/www.bluevasebooks.com\/products\/brandraising-how-nonprofits-raise-visibility-and-money-through-smart-communications","provider":"Blue Vase Books","version":"1.0","type":"link"}