{"product_id":"business-acumen-for-sales-success-selling-the-big-picture-to-build-trust-and-close-more-deals","title":"Business Acumen for Sales Success: Selling the Big Picture to Build Trust and Close More Deals","description":"How to outperform in sales—from the author of the #1 WSJ and NYT bestseller Seeing the Big Picture\n\nThe most successful sales professionals understand their customers’ business. And yet, surveys say that only about 20 percent of salespeople understand how to create value for their customers. The good news? It’s easy to set yourself apart from the crowd as a partner who brings insight to high-stakes deals.\n\nWith Business Acumen for Sales Success, experts Kevin Cope and Ben Cook set out to help you become a savvy businessperson and a sales star. In less than 180 pages, they simplify the complexities of any business and show you how to leverage a deeper understanding of your clients to build the credibility and career you want.\n\nYou’ll learn that all companies are propelled by the same 5 Business Drivers: cash, profit, assets, growth, and people. When you understand how these drivers influence executives’ day-to-day decisions and where to find vital information about them, you’ll build stronger strategic partnerships, shorten your sales cycle, negotiate more successfully, and close more deals, especially in complex sales situations.\n\nNo matter your industry or sales methodology, give yourself the foundational knowledge every sales professional needs—and discover new strategies for proving your value.\u003cbr\u003eASIN: B0G48NTZ3M\u003cbr\u003eVSKU: BVV.B0G48NTZ3M.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Cook, Ben|Cope, Kevin\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43079503544381,"sku":"BVV.B0G48NTZ3M.G","price":12.07,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/B0G48NTZ3M-0.jpg?v=1775077942","url":"https:\/\/www.bluevasebooks.com\/products\/business-acumen-for-sales-success-selling-the-big-picture-to-build-trust-and-close-more-deals","provider":"Blue Vase Books","version":"1.0","type":"link"}