{"product_id":"changing-the-playbook-how-power-profit-and-politics-transformed-college-sports-sport-and-society","title":"Changing the Playbook: How Power, Profit, and Politics Transformed College Sports (Sport and Society)","description":"\"In Changing the Playbook, Howard P. Chudacoff delves into the background and what-ifs surrounding seven defining moments that redefined college sports. These changes involved fundamental issues--race and gender, profit and power--that reflected societal tensions and, in many cases, remain pertinent today: the failed 1950 effort to pass a Sanity Code regulating payments to football players; the thorny racial integration of university sports programs; the boom in television money; the 1984 Supreme Court decision that settled who could control skyrocketing media revenues; Title IX's transformation of women's athletics; the cheating, eligibility, and recruitment scandals that tarnished college sports in the 1980s and 1990s; the ongoing controversy over paying student athletes a share of the enormous moneys harvested by schools and athletic departments.\n\nA thought-provoking journey into the whos and whys of college sports history, Changing the Playbook reveals how the turning points of yesterday and today will impact tomorrow.\"\u003cbr\u003eASIN: 0252081323\u003cbr\u003eVSKU: BVV.0252081323.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Chudacoff, Howard P\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Book has little sign of wear or use  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43366655131709,"sku":"BVV.0252081323.VG","price":11.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0252081323-0.jpg?v=1784415658","url":"https:\/\/www.bluevasebooks.com\/products\/changing-the-playbook-how-power-profit-and-politics-transformed-college-sports-sport-and-society","provider":"Blue Vase Books","version":"1.0","type":"link"}