{"product_id":"commonsense-direct-and-digital-marketing","title":"Commonsense Direct and Digital Marketing","description":"Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style.\n\nThe latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns.\n\nFor anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns.\u003cbr\u003eASIN: 0749447605\u003cbr\u003eVSKU: BVV.0749447605.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Bird, Drayton\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43335124877373,"sku":"BVV.0749447605.G","price":11.73,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0749447605-0.jpg?v=1783719326","url":"https:\/\/www.bluevasebooks.com\/products\/commonsense-direct-and-digital-marketing","provider":"Blue Vase Books","version":"1.0","type":"link"}