{"product_id":"conversations-with-marketing-masters","title":"Conversations with Marketing Masters","description":"Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future.\nThe Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.\u003cbr\u003eASIN: 0470025913\u003cbr\u003eVSKU: BVV.0470025913.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Mazur, Laura|Miles, Louella\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Book has little sign of wear or use  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43335114915901,"sku":"BVV.0470025913.VG","price":12.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0470025913-0.jpg?v=1783718676","url":"https:\/\/www.bluevasebooks.com\/products\/conversations-with-marketing-masters","provider":"Blue Vase Books","version":"1.0","type":"link"}