{"product_id":"creating-signature-stories-strategic-messaging-that-energizes-persuades-and-inspires","title":"Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires","description":"Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories―intriguing, authentic, and involving narratives―apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories.\nCreating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.\u003cbr\u003eASIN: 1683506111\u003cbr\u003eVSKU: BVV.1683506111.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Aaker, David\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43877782650941,"sku":"BVV.1683506111.G","price":5.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/1683506111-0.jpg?v=1792793190","url":"https:\/\/www.bluevasebooks.com\/products\/creating-signature-stories-strategic-messaging-that-energizes-persuades-and-inspires","provider":"Blue Vase Books","version":"1.0","type":"link"}