{"product_id":"crossing-the-chasm-marketing-and-selling-high-tech-products-to-mainstream-customers","title":"Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers","description":"Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.\u003cbr\u003eASIN: 0060517123\u003cbr\u003eVSKU: BVV.0060517123.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Geoffrey A. Moore|Regis McKenna\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item is very worn but is perfectly usable. Signs of wear can include aesthetic issues such as scratches, dents, worn and creased covers, folded page corners and minor liquid stains. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting, but the text is not obscured or unreadable. Page edges may have foxing  age related spots and browning . May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43499769593917,"sku":"BVV.0060517123.A","price":6.03,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0060517123-0.jpg?v=1787346821","url":"https:\/\/www.bluevasebooks.com\/products\/crossing-the-chasm-marketing-and-selling-high-tech-products-to-mainstream-customers","provider":"Blue Vase Books","version":"1.0","type":"link"}