{"product_id":"dataclysm-love-sex-race-and-identity-what-our-online-lives-tell-us-about-our-offline-selves","title":"Dataclysm: Love, Sex, Race, and Identity--What Our Online Lives Tell Us about Our Offline Selves","description":"A New York Times Bestseller\n\nAn audacious, irreverent investigation of human behavior—and a first look at a revolution in the making\n\nOur personal data has been used to spy on us, hire and fire us, and sell us stuff we don’t need. In Dataclysm, Christian Rudder uses it to show us who we truly are.\n\nFor centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers.\n\nIn this daring and original book, Rudder explains how Facebook \"likes\" can predict, with surprising accuracy, a person’s sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall of America’s most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon \u0026amp; Garfunkel? (Hint: they don’t think about Simon \u0026amp; Garfunkel.) Rudder also traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible.\n\nVisually arresting and full of wit and insight, Dataclysm is a new way of seeing ourselves—a brilliant alchemy, in which math is made human and numbers become the narrative of our time.\u003cbr\u003eASIN: 0385347391\u003cbr\u003eVSKU: BVV.0385347391.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Rudder, Christian\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43056900636733,"sku":"BVV.0385347391.G","price":5.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0385347391-0.jpg?v=1774300322","url":"https:\/\/www.bluevasebooks.com\/products\/dataclysm-love-sex-race-and-identity-what-our-online-lives-tell-us-about-our-offline-selves","provider":"Blue Vase Books","version":"1.0","type":"link"}