{"product_id":"defending-your-brand-how-smart-companies-use-defensive-strategy-to-deal-with-competitive-attacks","title":"Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks","description":"Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.\u003cbr\u003eASIN: 0230340342\u003cbr\u003eVSKU: BVV.0230340342.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Calkins, T.\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":42949518753853,"sku":"BVV.0230340342.G","price":8.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0230340342-0.jpg?v=1769462226","url":"https:\/\/www.bluevasebooks.com\/products\/defending-your-brand-how-smart-companies-use-defensive-strategy-to-deal-with-competitive-attacks","provider":"Blue Vase Books","version":"1.0","type":"link"}