{"product_id":"designing-brand-identity-an-essential-guide-for-the-whole-branding-team-4th-edition","title":"Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition","description":"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand\nFrom research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity\u003cbr\u003eASIN: 1118099206\u003cbr\u003eVSKU: BVV.1118099206.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Wheeler, Alina\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43374768357437,"sku":"BVV.1118099206.G","price":7.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/1118099206-0.jpg?v=1784597714","url":"https:\/\/www.bluevasebooks.com\/products\/designing-brand-identity-an-essential-guide-for-the-whole-branding-team-4th-edition","provider":"Blue Vase Books","version":"1.0","type":"link"}