{"product_id":"digital-strategies-for-powerful-corporate-communications","title":"Digital Strategies for Powerful Corporate Communications","description":"The explosion of blogs, social networkingsites, wikis, video sharing sites, and otherpowerful digital communications platformsmay be the biggest game-changer to impactbusiness since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers,and investors--are empowered in waysunimaginable just a few years ago, andtraditional corporate hierarchies areyesterday’s news.\nRather than attempt to turn back the clockand reassert strict, top-down control overstakeholder relationships, the smartestcompanies worldwide are responding withbold new digital communications strategiesbased on transparency, authenticity, andinclusion, instead of secrecy, artificiality,and exclusion.\nInternational corporate communicationsguru Paul A. Argenti provides a lively, up-to-the-minute review of the Web 2.0 landscapeand analyzes the increasingly central rolecorporate communications plays in virtuallyevery organizational function. Argenti andcoauthor Courtney Barnes advise corporateleaders on how to deploy proven strategiesfor using new and emerging digitalplatforms to Manage brand identity andcompany reputation Build a culture of engagementand transparency Turn stakeholders into“company evangelists” Manage internal communications acrosstime zones and language barriers Recruit and retain the best talent Develop compelling messages based oncustomer and investor needs and desires\nArgenti and Barnes provide case studiesillustrating digital communications bestpractices at HP, Southwest Airlines, Sony,Dell, IBM, Starbucks, HBO, FedEx, GE, andother major players.\nThis groundbreaking book will teach youhow to gain real, manageable control overyour organization’s communications intoday’s virtual world.\u003cbr\u003eASIN: 0071606025\u003cbr\u003eVSKU: BVV.0071606025.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:ARGENTI\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43332175003709,"sku":"BVV.0071606025.G","price":8.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0071606025-0.jpg?v=1783576582","url":"https:\/\/www.bluevasebooks.com\/products\/digital-strategies-for-powerful-corporate-communications","provider":"Blue Vase Books","version":"1.0","type":"link"}