{"product_id":"e-business-and-e-commerce-for-managers","title":"E-Business and E-Commerce for Managers","description":"Finally, there's an authoritative, comprehensive manager's guide to every aspect of building and managing a successful e-Business!e-Business and e-Commerce for Managers starts by reviewing today's leading e-Business models, as well as several key industries where e-Businesses offer especially attractive opportunities, including entertainment, career development, e-Publishing, and online finance. Next, it helps managers address each key strategic and technical component of a successful e-Business. Coverage includes: planning and building a robust Web site infrastructure; deploying effective Internet-based marketing and affiliate programs; using Customer Relationship Management to strengthen customer loyalty; managing online transactions; protecting the security of your site; and much more. The book includes a step-by-step guide to e-Business site building, as well as a full chapter on leveraging new e-Business opportunities associated with the wireless Internet. An appendix features development of a complete Web-based shopping cart application using HTML, JavaScript, VBScript, Active Server Pages, and an Access database.For all managers, business owners, and others who need a comprehensive overview of how to build and manage an e-Business.\u003cbr\u003eASIN: 0130323640\u003cbr\u003eVSKU: BVV.0130323640.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Deitel, Harvey M.|Deitel, Paul J.|Steinbuhler, Kate\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43806376886333,"sku":"BVV.0130323640.G","price":20.52,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0130323640-0.jpg?v=1791840125","url":"https:\/\/www.bluevasebooks.com\/products\/e-business-and-e-commerce-for-managers","provider":"Blue Vase Books","version":"1.0","type":"link"}