{"product_id":"eating-the-big-fish-how-challenger-brands-can-compete-against-brand-leaders","title":"Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders","description":"EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded\nThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.\nIt contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.\u003cbr\u003eASIN: 0470238275\u003cbr\u003eVSKU: BVV.0470238275.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Morgan, Adam\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Book has little sign of wear or use  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43524151967805,"sku":"BVV.0470238275.VG","price":8.15,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0470238275-0.jpg?v=1787866078","url":"https:\/\/www.bluevasebooks.com\/products\/eating-the-big-fish-how-challenger-brands-can-compete-against-brand-leaders","provider":"Blue Vase Books","version":"1.0","type":"link"}