{"product_id":"editing-your-newsletter-how-to-produce-an-effective-publication-using-traditional-tools-and-computers","title":"Editing Your Newsletter: How to Produce an Effective Publication Using Traditional Tools and Computers","description":"how to produce an effective publication using traditional tools and computers\u003cbr\u003e\u003cbr\u003eIf you're the editor of a newsletter, you need this book on your desk. Again. This is the completely updated fourth edition of the guide that has helped thousands of editors launch successful newsletters for a host of organizations.\u003cbr\u003e\u003cbr\u003eAuthor Mark Beach's revisions are based on feedback from scores of readers who've used previous incarnations of this book. This edition includes new and updated information on how changes in postal regulations and printing technology will affect your budget. And you won't want to miss an exciting new section on infographics.\u003cbr\u003e\u003cbr\u003eBeach teaches you proven strategies for staying on schedule and, for getting the most out of every dollar spent on your newsletter. You'll learn how to:\u003cbr\u003edefine your newsletter's goals\u003cbr\u003etarget your audience\u003cbr\u003esave money without sacrificing quality\u003cbr\u003emesh your supervisor's desires with your readers' needs\u003cbr\u003edevelop a realistic budget\u003cbr\u003efind and write the stories that interest your readers\u003cbr\u003einterview effectively—ask the right people the right questions\u003cbr\u003eavoid biased and boring language\u003cbr\u003ecraft headlines that grab readers' attention\u003cbr\u003eorganize and compress information using graphics\u003cbr\u003ecompose and edit photographs for maximum impact\u003cbr\u003ecreate an attractive, functional newsletter design\u003cbr\u003e\u003cbr\u003eBeach explains the entire production process, from selecting your type font and paper to deciding what printing method to use. He shows you how to work with printers, photo developers and other professionals to make sure your newsletter is of the highest quality—without spending too much.\u003cbr\u003e\u003cbr\u003eYou'll also get indispensable advice on distribution: creating and maintaining address lists, obtaining nonprofit status, presorting, mailing services and other ways to get the most out of your postage money. And you'll learn how to create and use reader surveys to make sure your readers stay interested and you stay in the newsletter business.\u003cbr\u003e\u003cbr\u003eBeach also includes an appendix of more than 350 story ideas on 100+ topics in case you're new to reporting or need to put together a quick article.\u003cbr\u003e\u003cbr\u003eIt doesn't take a big staff or a big budget to make a sharp, successful newsletter—all you need are creativity, common sense and the knowledge you'll gain from this book.","brand":"Blue Vase Bulk","offers":[{"title":"Used \/ 9780898796414-001","offer_id":43738057900093,"sku":"9780898796414-001","price":4.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/27688613482507.jpg?v=1790701529","url":"https:\/\/www.bluevasebooks.com\/products\/editing-your-newsletter-how-to-produce-an-effective-publication-using-traditional-tools-and-computers","provider":"Blue Vase Books","version":"1.0","type":"link"}