{"product_id":"european-retail-research-2010-i-volume-24-issue-i","title":"European Retail Research: 2010 I Volume 24 Issue I","description":"The discussion about Multi-Channel-Systems in retail business might not be new - but it has gained momentum against the background of consolidations and mergers, the devel- ment of information and communication technologies (ICT) and experiences of disillusi- ment with pure e-commerce players (Dohmann et al. 2002; Barth et al. 2007). This is additionally evidenced by the increasing number of academic publications and the gain in importance of multi-channel distribution in retail-practice - where many pure e-players have augmented their structure of distribution with alternative channels (Tang\/Xing 2001; Schögel et al. 2004). Despite the lively discussions on the part of academic researchers and the growth of experience in practice, there is still an unsatisfactorily low level of knowledge - which might be the reason why companies often fail in the realization or achieve only suboptimal levels of channel in- gration - even though the domination of multi-channel companies in the B2C e-commerce s- tor (with the exception of a few companies, e. g. eBay or Amazon) implies a great potential for success (Hudetz\/Baal 2005; Emrich 2008). For this reason most authors seem to agree upon the potential as well as the relevance of multi-channel distributors. Hudetz\/Baal identify mul- channel companies “a good starting base to get even more dominant in the future” (Hudetz\/Baal 2005, p. 136). Emrich agrees that multi-channel strategies might become “crucial to survive” (Emrich 2008, p. 1), and Ahlert\/Hesse (2003) substantiate with empirical studies the preference that customers have for multi-channel distributors.\u003cbr\u003eASIN: 3834922544\u003cbr\u003eVSKU: BVV.3834922544.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Rudolph, Thomas|Morschett, Dirk|Schnedlitz, Peter|Swoboda, Bernhard|Schramm-Klein, Hanna\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":44492589006909,"sku":"BVV.3834922544.G","price":46.12,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/3834922544-0.jpg?v=1794087879","url":"https:\/\/www.bluevasebooks.com\/products\/european-retail-research-2010-i-volume-24-issue-i","provider":"Blue Vase Books","version":"1.0","type":"link"}