{"product_id":"event-success-maximizing-the-business-impact-of-in-person-virtual-and-hybrid-experiences","title":"Event Success: Maximizing the Business Impact of In-person, Virtual, and Hybrid Experiences","description":"Make events the most powerful marketing tool you have\nIn Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences, Alon Alroy, Eran Ben-Shushan, and Boaz Katz of Bizzabo draw on the knowledge they’ve gained powering events for companies like Amazon, Salesforce, and Uber to deliver an end-to-end playbook for readers wanting to maximize their organization’s return on events.\nEvent Success will help you unlock the full potential of your events and make them your most important marketing channel. You’ll learn how to create elevated experiences in any format that drive strategic business goals, including: How to measure event success with surveys, data, analytics, and key KPIs How to integrate events into a strategic, end-to-end marketing plan How to collect, analyze, and funnel event data to other teams to drive business growth What events are successful, what the data says about them, and real-life examples from SAP, the Financial Times, IBM, and other leading brands that capture the imagination of their audiences through events\nEvent Success is ideal for marketers, event professionals, and anyone responsible for creating buzz, driving new sales, and building thought leadership with in-person, hybrid, or virtual events. It’s also an invaluable resource for maximizing your organization’s “RoE”―or Return on Event―with measurable increases in sales.\u003cbr\u003eASIN: 1119817153\u003cbr\u003eVSKU: BVV.1119817153.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Ben-Shushan, Eran|Alroy, Alon|Katz, Boaz\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43331946479677,"sku":"BVV.1119817153.G","price":8.38,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/1119817153-0.jpg?v=1783568217","url":"https:\/\/www.bluevasebooks.com\/products\/event-success-maximizing-the-business-impact-of-in-person-virtual-and-hybrid-experiences","provider":"Blue Vase Books","version":"1.0","type":"link"}