{"product_id":"everything-i-know-about-business-i-learned-from-the-grateful-dead-the-ten-most-innovative-lessons-from-a-long-strange-trip","title":"Everything I Know About Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip","description":"The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned From the Grateful Dead, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including:\n\nCreating and delivering superior customer value\nIncorporating and establishing a board of directors early on\nFounding a merchandising division\nGiving away your product for free to increase demand\nAbove all, Barnes explains how the Dead were masters of what he calls \"strategic improvisation\"-the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation.\nFor an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. Everything I Know About Business I Learned From the Greatful Dead will show you how they did it -- and what your business can learn from their long, strange trip.\u003cbr\u003eASIN: 0446583804\u003cbr\u003eVSKU: BVV.0446583804.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Barnes PhD, Barry|Barlow, John Perry\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":44496959668285,"sku":"BVV.0446583804.G","price":7.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0446583804-0.jpg?v=1794175232","url":"https:\/\/www.bluevasebooks.com\/products\/everything-i-know-about-business-i-learned-from-the-grateful-dead-the-ten-most-innovative-lessons-from-a-long-strange-trip","provider":"Blue Vase Books","version":"1.0","type":"link"}