{"product_id":"excellence-in-brand-advertising","title":"Excellence in Brand Advertising","description":"Creating a brand is nothing. Creating a brand that moves consumers in the deepest recesses of their souls--and their pocketbooks--is everything. Why buy a Honda over another import? Why pay for XM when broadcast is free? Boots are boots--why pay extra for Doc Martens? Only a very few advertising agencies can drive consumers to the market with an urgent need to buy a particular brand. Excellence in Brand Advertising looks at 25 top agencies that successfully sell sex appeal, lifestyles, solutions, and almost impossible dreams. Part alchemy, part chemistry--these innovative agencies work their magic again and again. Discover all the secrets of how they do it, with in-depth analysis and hundreds of inspiring, intriguing examples that illuminate our consumer culture today. * What drives consumers to buy? Learn the secrets of 25 top agencies* Case histories and in-depth analysis* Insider€™s view of how the best ad agencies influence buyers and\u003cbr\u003eASIN: 1584710810\u003cbr\u003eVSKU: BVV.1584710810.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Osterman, Jim\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43611934621757,"sku":"BVV.1584710810.G","price":150.61,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/1584710810-0.jpg?v=1789250030","url":"https:\/\/www.bluevasebooks.com\/products\/excellence-in-brand-advertising","provider":"Blue Vase Books","version":"1.0","type":"link"}