{"product_id":"fascinate-your-7-triggers-to-persuasion-and-captivation","title":"Fascinate: Your 7 Triggers to Persuasion and Captivation","description":"A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.\nIn an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?\nAward-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.\nFascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:\n• Which brand of frozen peas you pick in the case\n• Which city, neighborhood, and house you choose\n• Which profession and company you join\n• Where you go on vacation\n• Which book you buy off the shelf\nStructured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.\u003cbr\u003eASIN: 0061714704\u003cbr\u003eVSKU: BVV.0061714704.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Hogshead, Sally\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43261804806205,"sku":"BVV.0061714704.G","price":6.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0061714704-0.jpg?v=1781041625","url":"https:\/\/www.bluevasebooks.com\/products\/fascinate-your-7-triggers-to-persuasion-and-captivation","provider":"Blue Vase Books","version":"1.0","type":"link"}