{"product_id":"focus-the-future-of-your-company-depends-on-it","title":"Focus: The Future of Your Company Depends on It","description":"What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.\nUsing real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.\u003cbr\u003eASIN: 0060799900\u003cbr\u003eVSKU: BVV.0060799900.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Ries, Al\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43320429740093,"sku":"BVV.0060799900.G","price":6.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0060799900-0.jpg?v=1783114183","url":"https:\/\/www.bluevasebooks.com\/products\/focus-the-future-of-your-company-depends-on-it","provider":"Blue Vase Books","version":"1.0","type":"link"}