{"product_id":"for-the-culture-the-power-behind-what-we-buy-what-we-do-and-who-we-want-to-be","title":"For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be","description":"In this illuminating book, the architect of some of the most famous ad campaigns of the last decade reveals how our perspective can be influenced by culture.\n\nIn For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick.\n\nCollins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how readers can do the same. With a deep perspective built on a century’s worth of data, For the Culture gives readers the tools they need to inspire collective change by leveraging the cheat codes used by some of the biggest brands in the world.\u003cbr\u003eASIN: 154170097X\u003cbr\u003eVSKU: BVV.154170097X.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Collins, Marcus\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43397648416829,"sku":"BVV.154170097X.G","price":6.02,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/154170097X-0.jpg?v=1784929308","url":"https:\/\/www.bluevasebooks.com\/products\/for-the-culture-the-power-behind-what-we-buy-what-we-do-and-who-we-want-to-be","provider":"Blue Vase Books","version":"1.0","type":"link"}