{"product_id":"fostering-sustainable-behavior-third-edition-an-introduction-to-community-based-social-marketing","title":"Fostering Sustainable Behavior, Third Edition: An Introduction to Community-Based Social Marketing","description":"The highly acclaimed manual for changing everyday habits-now in an all-newthird edition!\nWe are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved.\nHow then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation.\nThe strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.\u003cbr\u003eASIN: 0865716420\u003cbr\u003eVSKU: BVV.0865716420.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:McKenzie-Mohr, Doug\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Book has little sign of wear or use  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43534264336445,"sku":"BVV.0865716420.VG","price":6.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0865716420-0.jpg?v=1788217306","url":"https:\/\/www.bluevasebooks.com\/products\/fostering-sustainable-behavior-third-edition-an-introduction-to-community-based-social-marketing","provider":"Blue Vase Books","version":"1.0","type":"link"}