{"product_id":"free-cash-flow-seeing-through-the-accounting-fog-machine-to-find-great-stocks-wiley-finance","title":"Free Cash Flow: Seeing Through the Accounting Fog Machine to Find Great Stocks (Wiley Finance)","description":"This book shows how to use Free Cash Flow to increase investor return. The author explains the differences between Free Cash Flow and GAAP earnings and lays out the disadvantages of GAAP EPS and the advantages of Free Cash Flow. After taking the reader step-by-step through the author's Free Cash Flow version of the GAAP income statement, the book illustrates with simple formulas how each of the four deployments of Free Cash Flow can enhance or diminish shareholder return. The book applies the conceptual building blocks of Free Cash Flow and investor return to an actual company: McDonald's. The reader is taken line-by-line through the author's investor return spreadsheet model: (1) three years of McDonald's historical financial statements are modeled; (2) a one-year projection of McDonald's Free Cash Flow and investor return is modeled. Five companies are compared to McDonald's and each other using both Free Cash Flow and GAAP metrics.\u003cbr\u003eASIN: 0470391758\u003cbr\u003eVSKU: BVV.0470391758.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Christy, George C.\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43534168555581,"sku":"BVV.0470391758.G","price":18.83,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0470391758-0.jpg?v=1788212526","url":"https:\/\/www.bluevasebooks.com\/products\/free-cash-flow-seeing-through-the-accounting-fog-machine-to-find-great-stocks-wiley-finance","provider":"Blue Vase Books","version":"1.0","type":"link"}