{"product_id":"generating-buy-in-mastering-the-language-of-leadership","title":"Generating Buy-In: Mastering the Language of Leadership","description":"Foreword by William Ury, coauthor of the bestseller Getting to Yes.\nBuy-in can be defined as the understanding, commitment, and action of people working to achieve strategic objectives. In 21st-century business, buy-in has become a crucial asset, and the ability to generate it has emerged as the leadership competency. The achievement of buy-in depends heavily on the communication skills of the seller, the executive, or whoever is asking us to believe, to act, to buy.\nGenerating Buy-In presents a language of leadership common to the most masterful influencers in business, politics, law, and other arenas. The author describes how to use this language to build strategic stories that project a positive future, even when the immediate news may be less than ideal.\nGenerating Buy-In offers examples of individuals and organizations that have used this method, including Jack Welch, Ted Turner, several U.S. Presidents, Coca-Cola, and the U.S. Army. These and other examples, plus exclusive interviews, illustrate how powerful leadership communication can bring unprecedented buy-in throughout any organization.\nThe book features valuable tools, including sample business scenarios, a full chapter of Q \u0026amp; A, and a design process for creating custom buy-in exercises and transferring the lessons of the book to actual workplace settings.\u003cbr\u003eASIN: 0814407889\u003cbr\u003eVSKU: BVV.0814407889.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Ury, William|Walton, Mark S.\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43332133781565,"sku":"BVV.0814407889.G","price":6.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0814407889-0.jpg?v=1783574894","url":"https:\/\/www.bluevasebooks.com\/products\/generating-buy-in-mastering-the-language-of-leadership","provider":"Blue Vase Books","version":"1.0","type":"link"}