{"product_id":"getting-to-plan-b","title":"Getting to Plan B","description":"You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it.\n\nAs John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick slavishly to their Plan A stand a greater chance of failing-and that many successful businesses barely resemble their founders' original idea.\n\nThe authors provide a rigorous process for stress testing your Plan A and determining how to alter it so your business makes money, solves customers' needs, and endures. You'll discover strategies for:\n\n-Identifying the leap-of-faith assumptions hidden in your plan\n\n-Testing those assumptions and unearthing why the plan might not work\n\n-Reconfiguring the five components of your business model-revenue model, gross margin model, operating model, working capital model, and investment model-to create a sounder Plan B.\n\nFilled with success stories and cautionary tales, this book offers real cases illustrating the authors' unique process. Whether your idea is for a start-up or a new business unit within your organization, Getting to Plan B contains the road map you need to reach success.\u003cbr\u003eASIN: 1422126692\u003cbr\u003eVSKU: BVV.1422126692.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Mullins SC, John|Komisar, Randy\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":42835084247101,"sku":"BVV.1422126692.G","price":6.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/1422126692-0.jpg?v=1766609389","url":"https:\/\/www.bluevasebooks.com\/products\/getting-to-plan-b","provider":"Blue Vase Books","version":"1.0","type":"link"}