{"product_id":"good-food-great-business-how-to-take-your-artisan-food-idea-from-concept-to-marketplace","title":"Good food, great business: how to take your artisan food idea from concept to marketplace","description":"Whether you want to sell one offering on your website or a full product line in specialty food shops, Good Food, Great Business takes the guesswork out of starting up your endeavor - from concept to production to sales and marketing. Dozens of Good Food companies and industry experts generously share their real-life stories and tips with author Susie Wyshak, all for future entrepreneurs like you. You'll glean creative ideas, inspiring inside scoops, and cringe-worthy cautionary tales. Learn how to define your vision and strategy; create a business plan; fund your company; determine a profitable retail price; choose the right production method; and sell and market your specialty food.--COVER.","brand":"Blue Vase Bulk","offers":[{"title":"Used \/ 9781452107080-001","offer_id":43774135533629,"sku":"9781452107080-001","price":4.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/27894643482704.jpg?v=1791289855","url":"https:\/\/www.bluevasebooks.com\/products\/good-food-great-business-how-to-take-your-artisan-food-idea-from-concept-to-marketplace","provider":"Blue Vase Books","version":"1.0","type":"link"}