{"product_id":"grow-from-within-mastering-corporate-entrepreneurship-and-innovation","title":"Grow from Within: Mastering Corporate Entrepreneurship and Innovation","description":"Create Business and Generate Profits in New Markets through Innovation!\n“The best account I have read about how companies can enable and support internal entrepreneurs to achieve innovation-led growth.”\nPhilip Kotler, S.C. Johnson \u0026amp; Son Professor of International Marketing, Kellogg School of Management\n“An essential resource for both private and public sector leaders seeking to align new business creation with an organization’s mission and strategy . . . and achieve results.”\nWilliam J. Perry, former U.S. Secretary of Defense\n“Wolcott and Lippitz are not only insightful, they are spot on. This is exactly the book corporate leaders―from CEOs and functional executives to corporate entrepreneurial teams―need to help them navigate the exceptional challenges of organic growth and innovation.”\nBetsy Holden, Senior Advisor, McKinsey \u0026amp; Company, and former Co-CEO, Kraft Foods, Inc.\nAbout the Book:\nIBM reports $15 billion of annual new revenues from 22 Emerging Business Opportunities.\nIn 2008, $4 billion in revenues from companywide innovation efforts allowed Whirlpool to maintain its top line, despite global recession and the steep drop in housing markets.\nA DuPont business group leader, Ellen Kullman, backed an ambitious new business creation program and later became DuPont’s CEO.\n\nEach of these companies has learned how to create new businesses on a repeatable basis. In Grow from Within, two leading scholars from the Kellogg School of Management explain how your company can discover the right approach to corporate entrepreneurship and make it profitable.\nTaking innovation to the next level, corporate entrepreneurship is the process of building new businesses within an established organization― new businesses that are distinct from the core company but that leverage some of its most powerful assets. Grow from Within examines: The fundamentals of designing a new business The four dominant models of corporate entrepreneurship Ways to align your innovation program with your strategy Leadership requirements for developing new businesses\nInnovation is critical to business success and growth, but it’s only the first step. Without strategically driven processes to turn insights into growing businesses, even the best ideas can fail. Creativity is often serendipitous; innovation management should not be.\nGrow from Within provides the knowledge you need to conceive and design valuable new businesses that breathe life into ideas and dramatically improve your top and bottom lines.\u003cbr\u003eASIN: 0071598324\u003cbr\u003eVSKU: BVV.0071598324.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Wolcott, Robert|Lippitz, Michael J.\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item is very worn but is perfectly usable. Signs of wear can include aesthetic issues such as scratches, dents, worn and creased covers, folded page corners and minor liquid stains. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting, but the text is not obscured or unreadable. Page edges may have foxing  age related spots and browning . May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43386858111037,"sku":"BVV.0071598324.A","price":6.33,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0071598324-0.jpg?v=1784668563","url":"https:\/\/www.bluevasebooks.com\/products\/grow-from-within-mastering-corporate-entrepreneurship-and-innovation","provider":"Blue Vase Books","version":"1.0","type":"link"}