{"product_id":"handbook-of-crm","title":"Handbook of CRM","description":"Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field.\nIt is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.\n\nBased on recent knowledge, it is underpinned by:\n\n* Clear and comprehensive explanations of the key concepts in the field\n* Vignettes and full cases from major businesses internationally\n* Definitive references and notes to further sources of information on every aspect of CRM\n* Templates and audit advice for assessing your own CRM needs and targets\n\nThe most lucid, comprehensive and important overview of the subject and an invaluable tool in enabling the connection of the major principles to the real world of business.\u003cbr\u003eASIN: 0750664371\u003cbr\u003eVSKU: BVV.0750664371.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Payne, Adrian\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43331176726589,"sku":"BVV.0750664371.G","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0750664371-0.jpg?v=1783540126","url":"https:\/\/www.bluevasebooks.com\/products\/handbook-of-crm","provider":"Blue Vase Books","version":"1.0","type":"link"}