{"product_id":"hey-whipple-squeeze-this-a-guide-to-creating-great-advertising","title":"Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising","description":"In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.\u003cbr\u003eASIN: 0470190736\u003cbr\u003eVSKU: BVV.0470190736.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Sullivan, Luke\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Book has little sign of wear or use  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43419768651837,"sku":"BVV.0470190736.VG","price":7.16,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0470190736-0.jpg?v=1785706503","url":"https:\/\/www.bluevasebooks.com\/products\/hey-whipple-squeeze-this-a-guide-to-creating-great-advertising","provider":"Blue Vase Books","version":"1.0","type":"link"}