{"product_id":"hope-is-not-a-strategy-the-6-keys-to-winning-the-complex-sale","title":"Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale","description":"Part common sense, part compendium of best-kept secrets from the world's best salespeople, this book presents a simple, six-step process for winning sales opportunities by:\nLinking solutions to a prospect's business pain - For great value.\nQualifying the prospect - For forecasting accuracy.\nBuilding competitive preference - By differentiating your solution.\nDetermining the decision-making process - For driving strategy.\nSelling to power - By finding the key to buyer politics.\nCommunicating the strategic plan - For effective team selling.\nPage's methodology lets everyone speak the same language for fast, winning results no matter how complex the deal. No matter how many people are involved in the buying decision. No matter how rapidly the competitive landscape shifts.\u003cbr\u003eASIN: 0966910249\u003cbr\u003eVSKU: BVV.0966910249.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Page, Rick\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item is very worn but is perfectly usable. Signs of wear can include aesthetic issues such as scratches, dents, worn and creased covers, folded page corners and minor liquid stains. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting, but the text is not obscured or unreadable. Page edges may have foxing  age related spots and browning . May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":42868347240509,"sku":"BVV.0966910249.A","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0966910249-0.jpg?v=1767301669","url":"https:\/\/www.bluevasebooks.com\/products\/hope-is-not-a-strategy-the-6-keys-to-winning-the-complex-sale","provider":"Blue Vase Books","version":"1.0","type":"link"}