{"product_id":"how-to-fly-a-horse-the-secret-history-of-creation-invention-and-discovery","title":"How to Fly a Horse: The Secret History of Creation, Invention, and Discovery","description":"Essential reading for would-be creators and innovators: “If you want to tap your creative potential, buy this book. It’s the last one you’ll ever need to read” (Toronto Star).\n\nTo create is human. Technology pioneer Kevin Ashton has experienced firsthand the all-consuming challenge of creating something new. Now, in a tour-de-force narrative twenty years in the making, Ashton demystifies the sacred act, leading us on a journey through humanity’s greatest creations to uncover the surprising truth behind who creates and how they do it. From the crystallographer’s laboratory where the secrets of DNA were first revealed by a long forgotten woman, to the Ohio bicycle shop where the Wright brothers set out to “fly a horse,” Ashton showcases the seemingly unremarkable individuals, gradual steps, multiple failures, and countless ordinary and usually uncredited acts that lead to our most astounding breakthroughs. Drawing on examples from Mozart to the Muppets, Archimedes to Apple, Kandinsky to a can of Coke, How to Fly a Horse is essential reading for would-be creators and innovators, and also a passionate and immensely rewarding exploration of how “new” comes to be.\u003cbr\u003eASIN: 0804170061\u003cbr\u003eVSKU: BVV.0804170061.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Ashton, Kevin\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":42949497290813,"sku":"BVV.0804170061.G","price":5.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0804170061-0.jpg?v=1769461311","url":"https:\/\/www.bluevasebooks.com\/products\/how-to-fly-a-horse-the-secret-history-of-creation-invention-and-discovery","provider":"Blue Vase Books","version":"1.0","type":"link"}