{"product_id":"how-to-make-people-buy-the-art-science-of-enabling-engaging-and-empowering-your-customers","title":"How to Make People Buy: The Art \u0026 Science of Enabling, Engaging, and Empowering Your Customers","description":"In a cluttered digital age where 80% of ads fail to capture attention, and less than 1% are remembered, the need for a revolution in marketing has never been more urgent. Consumers are overwhelmed with content that is often irrelevant, annoying, and forgettable. Amidst this crisis of engagement, where traditional approaches are rapidly diminishing in effectiveness, there emerges a fresh, evidence-based strategy for success.\n\nThis book offers a lifeline to marketers navigating these choppy waters, proposing a robust framework centered on the four critical powers of marketing success: Attention, Emotion, Cognition, and Memory. It introduces a new set of KPIs grounded in the intersection of psychology, behavioral science, neuroscience, and AI. Together, these disciplines forge a path to campaigns that not only capture attention but also resonate emotionally and cognitively, ensuring a lasting impact on consumer behavior.\n\nWith this guide, redefine the essence of impactful marketing and create connections that turn the challenge of the 80% into the triumph of memorable, meaningful consumer experiences.\u003cbr\u003eASIN: B0CW95WQWL\u003cbr\u003eVSKU: BVV.B0CW95WQWL.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Ramsøy Ph.D., Thomas Zoëga\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Book has little sign of wear or use  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43623350927421,"sku":"BVV.B0CW95WQWL.VG","price":17.38,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/B0CW95WQWL-0.jpg?v=1789419830","url":"https:\/\/www.bluevasebooks.com\/products\/how-to-make-people-buy-the-art-science-of-enabling-engaging-and-empowering-your-customers","provider":"Blue Vase Books","version":"1.0","type":"link"}