{"product_id":"in-pursuit-of-the-common-good-twenty-five-years-of-improving-the-world-one-bottle-of-salad-dressing-at-a-time","title":"In Pursuit of the Common Good: Twenty-Five Years of Improving the World, One Bottle of Salad Dressing at a Time","description":"An entertaining, accessible history of the iconic Newman’s Own brand that also serves as a roadmap for foundations and charitable organizations looking to do the most good they can with what they have.\n\nShameless exploitation has never been more fun nor done more good for more people than when done by Newman’s Own—the first green food company to use all-natural ingredients, and still the most successful.\n\nIt was 1982 when Paul Newman and A. E. Hotchner made their foray into local gourmet shops with bottles of their homemade salad dressing. The venture was intended to be a lark, a way to poke fun at the traditional way the market operates. Hurdling obstacle after obstacle, they created the first company to mass-market all-natural products, eliminating the chemicals, gums, and preservatives that existed in food at the time. This picaresque saga is the inspiring story of how the two friends parlayed the joke into a multimillion-dollar company that gives all its profits to the less fortunate without spending money on galas, mailings, and other expensive outreaches.\n\nTold in alternating voices, Newman and Hotchner have written a zany tale that is a business model for entrepreneurs, an inspirational book, and just plain delightful reading.\u003cbr\u003eASIN: 0767929977\u003cbr\u003eVSKU: BVV.0767929977.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Newman, Paul|Hotchner, A.E.\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43067485225021,"sku":"BVV.0767929977.G","price":5.87,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0767929977-0.jpg?v=1774647492","url":"https:\/\/www.bluevasebooks.com\/products\/in-pursuit-of-the-common-good-twenty-five-years-of-improving-the-world-one-bottle-of-salad-dressing-at-a-time","provider":"Blue Vase Books","version":"1.0","type":"link"}