{"product_id":"introduction-to-mediated-communication-social-media-and-beyond","title":"Introduction to Mediated Communication: Social Media and Beyond","description":"New Third Edition Coming Soon!\nComputers allow us to do things today that were barely dreamed of 60 years ago. Today, computers and networks provide us a personal space in which we can share our innermost thoughts and feelings on a large network with others.\nIntroduction to Mediated Communication explains and discusses mediated communication through a functional approach - focusing attention on how people use computer technology to accomplish their communication functions.\nRather than focus on the nature of the medium itself and what sets it apart from more “traditional” media, Introduction to Computer Mediated Communication focuses on what functions people use technology for, and how people use technology to accomplish their multiple communication goals. By focusing on functions rather than channels, the publication provides instruction into the reason people use media, rather than simply discussing various technological products that will soon be outdated.\nIntroduction to Computer Mediated Communication by David Westerman, Nicholas David Bowman, and Ken Lachlan: Focuses on the degree to which new media technologies now permeate all aspects of human communication, blurring traditional distinctions between mass, interpersonal, organizational, and health communication realms. Analyzes how technology is used to satisfy four major reasons for communication in general: informational goals, relational goals, persuasive goals, and entertainment goals. Includes a regularly updated website to discuss the evolving technology. The website includes links to growing social media applications, discussions, videos, and more. And in true Web 2.0 fashion, the authors will even encourage students to participate early and often. Features Computer Mediated Communication in Action vignettes that apply concepts to real life scenarios and cases.\u003cbr\u003eASIN: 1524999121\u003cbr\u003eVSKU: 31URM800CUV1_ns\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:David Keith Westerman|Nicholas David Bowman|Kenneth A Lachlan\u003cbr\u003eBinding: Misc_supplies\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item is very worn but is perfectly usable. Signs of wear can include aesthetic issues such as scratches, dents, worn and creased covers, folded page corners and minor liquid stains. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting, but the text is not obscured or unreadable. Page edges may have foxing  age related spots and browning . May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43494209191997,"sku":"31URM800CUV1_ns","price":9.38,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/1524999121-0.jpg?v=1787264474","url":"https:\/\/www.bluevasebooks.com\/products\/introduction-to-mediated-communication-social-media-and-beyond","provider":"Blue Vase Books","version":"1.0","type":"link"}