{"product_id":"its-not-how-good-you-are-its-how-good-you-want-to-be","title":"It's not how good you are, it's how good you want to be","description":"\"\u003cp\u003e\u003cb\u003e\u003ci\u003eIt’s Not How Good You Are, It’s How Good You Want to Be\u003c\/i\u003e is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy\u0026amp;hyphen;to\u0026amp;hyphen;digest, bite\u0026amp;hyphen;sized spreads. If you want to succeed in life or business, this book is a must.\"","brand":"Blue Vase Bulk","offers":[{"title":"Used \/ 9780714843377-001","offer_id":43764938899517,"sku":"9780714843377-001","price":4.49,"currency_code":"USD","in_stock":true},{"title":"Used \/ 9780714843377-002","offer_id":43766025879613,"sku":"9780714843377-002","price":4.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/13734593482442.jpg?v=1791205485","url":"https:\/\/www.bluevasebooks.com\/products\/its-not-how-good-you-are-its-how-good-you-want-to-be","provider":"Blue Vase Books","version":"1.0","type":"link"}