{"product_id":"jack-trout-on-strategy","title":"Jack Trout on Strategy","description":"From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena\nWith his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format.\nTrout on Strategy: Is an ideal introduction to the thinking of one of the century's most influential marketing innovators Explores Trout's major themes, including survival, perception, differentiation, and more Connects the dots in his major works and makes his ideas relevant to the biggest issues facing business today\u003cbr\u003eASIN: 0071437940\u003cbr\u003eVSKU: BVV.0071437940.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Trout, Jack\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43053736689725,"sku":"BVV.0071437940.G","price":6.05,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0071437940-0.jpg?v=1774042428","url":"https:\/\/www.bluevasebooks.com\/products\/jack-trout-on-strategy","provider":"Blue Vase Books","version":"1.0","type":"link"}