{"product_id":"key-marketing-skills-a-complete-action-kit-of-professional-marketing-concepts-tools-and-methods","title":"Key Marketing Skills: A Complete Action Kit of Professional Marketing Concepts, Tools and Methods","description":"Not just another introduction to marketing, ' \"\"Key Marketing Skills\"\" contains information, advice and guidance on the marketing issues of the moment, including key account management, CRM, and the impact on marketing of the e-revolution. This book and free CD ROM provides an action kit' for application to any business circumstance, whether it is in a consumer, business to business, industrial or service environment. Using live examples of good and bad marketing practice to provide insights and warnings, this book covers: * How to conduct a market audit; * Developing a marketing strategy; * Writing a marketing plan; * Segmenting your market; * Marketing and the e-revolution; * Strategies in the marketing mix; * Customer relationship marketing; * Delivering value. Includes a FREE CD ROM with a ready to use Directional Policy Matrix (DPM), the INSIGHT Marketing Planning template, interactive exercises, case studies and a presentation pack of tools and models.\u003cbr\u003eASIN: 0749433558\u003cbr\u003eVSKU: BVV.0749433558.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Cheverton, Peter\u003cbr\u003eBinding: Dvd_rom\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":42863891644477,"sku":"BVV.0749433558.G","price":14.34,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0749433558-0.jpg?v=1767214257","url":"https:\/\/www.bluevasebooks.com\/products\/key-marketing-skills-a-complete-action-kit-of-professional-marketing-concepts-tools-and-methods","provider":"Blue Vase Books","version":"1.0","type":"link"}