{"product_id":"landing-page-optimization-the-definitive-guide-to-testing-and-tuning-for-conversions","title":"Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions","description":"A fully updated guide to making your landing pages profitable\nEffective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources\nLanding Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.\u003cbr\u003eASIN: 0470610123\u003cbr\u003eVSKU: 31UMYP005H8C_ns\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Ash, Tim|Ginty, Maura|Page, Rich\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43036864315453,"sku":"31UMYP005H8C_ns","price":6.77,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0470610123-0.jpg?v=1773262325","url":"https:\/\/www.bluevasebooks.com\/products\/landing-page-optimization-the-definitive-guide-to-testing-and-tuning-for-conversions","provider":"Blue Vase Books","version":"1.0","type":"link"}