{"product_id":"made-up-how-the-beauty-industry-manipulates-consumers-preys-on-womens-insecurities-and-promotes-unattainable-beauty-standards","title":"Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women's Insecurities, and Promotes Unattainable Beauty Standards","description":"Made Up exposes the multibillion-dollar beauty industry that promotes unrealistic beauty standards through a market basket of advertising tricks, techniques, and technologies.\n\nCosmetics magnate Charles Revson, a founder of Revlon, was quoted as saying, \"In the factory, we make cosmetics. In the store, we sell hope.\" This pioneering entrepreneur, who built an empire on the foundation of nail polish, captured the unvarnished truth about the beauty business in a single metaphor: hope in a jar.\n\nMade Up: How the Beauty Industry Manipulates Consumers, Preys on Women’s Insecurities, and Promotes Unattainable Beauty Standards is a thorough examination of innovative, and often controversial, advertising practices used by beauty companies to persuade consumers, mainly women, to buy discretionary goods like cosmetics and scents. These approaches are clearly working: the average American woman will spend around $300,000 on facial products alone during her lifetime.\n\nThis revealing book traces the evolution of the global beauty industry, discovers what makes beauty consumers tick, explores the persistence and pervasiveness of the feminine beauty ideal, and investigates the myth-making power of beauty advertising. It also examines stereotypical portrayals of women in beauty ads, looks at celebrity beauty endorsements, and dissects the “looks industry.”\n\nMade Upuncovers the reality behind an Elysian world of fantasy and romance created by beauty brands that won’t tell women the truth about beauty.\u003cbr\u003eASIN: 1538138042\u003cbr\u003eVSKU: BVV.1538138042.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Laham, Martha\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43337062940733,"sku":"BVV.1538138042.G","price":9.06,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/1538138042-0.jpg?v=1783818217","url":"https:\/\/www.bluevasebooks.com\/products\/made-up-how-the-beauty-industry-manipulates-consumers-preys-on-womens-insecurities-and-promotes-unattainable-beauty-standards","provider":"Blue Vase Books","version":"1.0","type":"link"}