{"product_id":"make-it-all-about-me-leveraging-omnichannel-and-ai-for-marketing-success","title":"Make It All About Me: Leveraging Omnichannel and Ai for Marketing Success","description":"The term \"omnichannel\" may be a marketing buzzword, but it also refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Make It All About Me suggests how to work with omnichannel marketing and artificial intelligence without getting stuck in a certain channel or silo. Drawing on insights from global marketing experts, the book centers around the Omnichannel Hexagon, a framework to help gauge your omnichannel progress and prioritize your marketing efforts to ensure that every step you take is a step closer to the perfect, tailored customer experience – without sacrificing profitability.The authors provide the background for understanding the six main omnichannel disciplines and demonstrate how you can manage them in a more customer-centric manner. Readers will get a visual overview of how far along their organization is in working with omnichannel and what barriers might impede further progress.\u003cbr\u003eASIN: 191255514X\u003cbr\u003eVSKU: BVV.191255514X.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Houlind, Rasmus|Shearer, Colin\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Book has little sign of wear or use  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43524125261885,"sku":"BVV.191255514X.VG","price":26.27,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/191255514X-0.jpg?v=1787864288","url":"https:\/\/www.bluevasebooks.com\/products\/make-it-all-about-me-leveraging-omnichannel-and-ai-for-marketing-success","provider":"Blue Vase Books","version":"1.0","type":"link"}