{"product_id":"managing-a-public-relations-firm-for-growth-and-profit-second-edition","title":"Managing a Public Relations Firm for Growth and Profit, Second Edition","description":"The one-of-a-kind how-to book that puts effective agency management strategies at your fingertips\n\nThe classic text that describes in detail how to successfully manage and market a public relations firm, has been completely updated with three new chapters and is now more than 50% longer. This one-of-a-kind new edition is bursting with creative tips, instructions, philosophies, theories, and guidance, all to help you steer your firm to success. It demonstrates how to market, promote, and sell a firm to attract, win, and hold the right clientele. You will learn how to manage a new or existing firm so that it is productive and profitable and has a long-range future.\n\nInformation in Managing a Public Relations Firm for Growth and Profit, Second Edition is based on author A. C. Croft’s extensive experience in the fieldalmost twenty years as a consultant to PR firm principals and more than 25 years as an employee or principal of three medium-sized successful PR agencies. Croft begins each chapter with a brief profile of a seasoned and successful PR firm principal from a mid-sized firm. These professionals tell of their successes and also relate early mistakes that you would do well to avoid. The text includes tables and figures to make data easily understood.\n\nThe extensively revised Managing a Public Relations Firm for Growth and Profit, Second Edition discusses pertinent topics such as: keys to new business success\ndeveloping a marketing plan\nserving clients\ncommunication to prospects\nmanagement strategies for success\ninstalling efficient systems and procedures\nmanaging staff productivity\nforecasting income\nmanagement systems and procedures\nmanaging profitability\nclient and agency budgeting\nrecruiting, training, and retaining staff\ncrisis planning\nplanning the future of your firm\nCovering everything from billing practices and self-promotion to the use of computers and student interns, Managing a Public Relations Firm for Growth and Profit, Second Edition is one guide you are sure to refer to again and again for practical advice. It is must reading for owners of small- and medium-sized PR firms; senior managers of small, medium, and national firms who wish to expand their management knowledge and ability or who are considering starting their own firm; lower-level staff members who want to increase their knowledge of agency management; and university public relations professors who would like to include a primer on PR firm management in their classes.\u003cbr\u003eASIN: 0789028654\u003cbr\u003eVSKU: BVV.0789028654.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Croft, A. C.\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item is very worn but is perfectly usable. Signs of wear can include aesthetic issues such as scratches, dents, worn and creased covers, folded page corners and minor liquid stains. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting, but the text is not obscured or unreadable. Page edges may have foxing  age related spots and browning . May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43726591361085,"sku":"BVV.0789028654.A","price":46.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0789028654-0.jpg?v=1790544196","url":"https:\/\/www.bluevasebooks.com\/products\/managing-a-public-relations-firm-for-growth-and-profit-second-edition","provider":"Blue Vase Books","version":"1.0","type":"link"}