{"product_id":"marketing-imagination-new-expanded-edition","title":"Marketing Imagination, New, Expanded Edition","description":"Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive \"Levitt on Marketing.\" Now Theodore Levitt -- renowned as the Harvard Business School's \"guru of marketing\" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay \"Marketing Myopia,\" and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.\u003cbr\u003eASIN: 0029190908\u003cbr\u003eVSKU: 31UE34002JTS_ns\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Theodore M. Levitt\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Former library book with the usual stamps, stickers and labels. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":42830159216701,"sku":"31UE34002JTS_ns","price":5.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0029190908-0.jpg?v=1766437594","url":"https:\/\/www.bluevasebooks.com\/products\/marketing-imagination-new-expanded-edition","provider":"Blue Vase Books","version":"1.0","type":"link"}